The advent of modern technology, the use of remote devices, and the internet has changed the way B2C B2B works. Those days are long gone when consumers were bound to visit the perspective stores to buy certain products or goods.

Today, the hectic yet busy schedules have led people to
conduct 70% of their shopping online. And about 90% of consumers rely on previous customer reviews before buying a product either at an online or local business store.

Generally, there has been a significant rise in customer reviews importance during the past few years. As this article talks about the customer reviews importance and its impact on the business industry, let’s get straight to the point.

Ratings and Reviews Importance

Online customer reviews help a company create brand awareness and stand out of the ever-evolving competitive market. Also, many business start-ups are making use of Google reviews which is a solid reason for customers to choose them over others. And if you haven’t been asking your customers to leave honest feedback about your services, you might be already one step behind your competition.

Following are 3 reasons why every business brand and startups should employ customer reviews for quality brand awareness.

Improved Rankings

When was the last time you visited a store or shopped online without going through Google Reviews? Do you ever buy a product without reading customer reviews? No, right? Well, this explains it all about the importance of customer reviews. Customer reviews do not only build a strong relationship between your business and customers, but it also attracts new customers to buy from your store – especially Google Reviews. Google reviews importance can be subjected as about 80% of consumers will look you on Google before making a purchase. Thereby, more Google reviews result in a higher ranking on Google.

More Sales

As customer reviews improve your search engine rankings, it can boost your sales leading to high revenue. If you have a good profile in terms of Google reviews or any other customer reviews application, there are higher chances that your consumers will get the information they need to make the final decision to make a purchase – clearly reflecting customer reviews importance. Thereby, if you run an online or local business store, employing your consumers to leave honest feedback after they visit your store or make a purchase can lead to more sales and revenue.

An Efficient Marketing Strategy

In this competitive market, business marketers are trying their best to employ more content about their business on the internet. In this case, customer reviews let consumers do the marketing for you. And positive words coming out of a third person builds trust, increase sales, and lead to efficient customer engagement.

Quiple Reviews: An All-in-One Solution to Avail Customer Reviews

Have you been looking for legit ways to build a strong Google My business portfolio? If so, you this post might be the most useful piece of information you’ll be reading this morning, afternoon, or night.

Quiple Reviews is the perfect tool to build a strong GMB portfolio by requesting customers to leave feedback through an SMS. This tool helps business owners and marketers to increase the number of reviews and rating on Google My Business that meaning more sales, and unbiased content marketing.

For example, business owners can decide whether they want to ask for a review or not after consumers make a call. In simple words, the business owner can send a review request through SMS to the customers. If the consumers say yes and click the link, they will be redirected to the GMB
(Google My Business) listing to leave an appropriate rating. Sounds fair enough?

Final Verdict

Overall, customer reviews have become a top-tier marketing strategy which can help businesses create brand awareness, trust, improved sales, and most of all higher revenue. If you run an online or local business store and haven’t created a Google My Business portfolio yet, you might be turning
a lot of potential customers down.

In case of further questions or suggestions, feel free to contact us.