Google My Business is a one-stop shop to create brand awareness in your local market. Whether you own a restaurant, marketing agency, law firm, real estate business, or related to any industry you can think of, optimizing your company at Google My Business can turn in a lot of customers.
When competitors are trying to appear on top in search engine results for years, small business owners and marketers often suffer from little to no resources to rank higher. Therefore, it is necessary to put your business on each possible platform to increase the probability of discovery among your targeted audience.
Importance of GMB for Any Local Business
Irrespective of your business type, capital, and resources, Google My Business is something you shouldn’t overlook. An optimized Google My Business profile will make your business appear on Google+, Google Maps, and on search. And guess what? Google My Business is totally free!
Some other reasons why GMB listing promotes higher customer engagement include:
- About 93% of the total mobile searches are conducted on Google worldwide.
- About 66% of total desktop searches are made on Google.
- Google is one of the most used search engines worldwide.
With that being said, you also get the chance to stand out of the crowd for free. Note that not every GMB profile is listed on the top results and you must follow certain metrics, like SEO, to meet the ranking standards. In addition, it is also a great way to rank better in SERP.
Benefits of Google My Business
Google My Business is often adopted by local businesses to market their location, products, services, and more information in the search results. For instance, if you search “best pizza near me”, Google will probably showcase the top-most pizza shops, their location, opening timings, and reviews in SERP. Pizza shops appearing in the dialogue box in SERP have signed up for Google My Business. Therefore, GMB makes your business accessible to customers without having them to open your website.
On the other hand, many people would just scroll through the GMB listing to find the best choice. Thereby, ranking your web higher isn’t enough to generate more sales. Some other benefits of Google My Business are listed below:
- It provides adequate information to your targeted audience.
- It has more visibility in SERP.
- GMB generates tons of impressions.
- You can upload photos, videos, and more information to stand out of the crowd.
- The GMB reviews system build brand awareness and trust among business and consumers.
