Google is already receiving dozens of ads requests each day in your niche alone so how can you convince Google to rank your search engine ad on the top position? Although an ideal search engine marketing is crafted from various techniques, ventures, and experience, writing an engaging ad copy also has a fair share in the ranking factors.
Did you know that about 97% of Google’s total revenue comes from ads? Well, this clears a thing or two that Google ads are certainly the best way to market your products or services. We have compiled 5 ultimate tips to create the best ad copy that engages users. All of these tips come from case studies of professionals helping people generate more sales and traffic through Google Ads.
How to Create an Ad Copy?
Finding the best copy for your ad is important to rank higher than other search engine ads. Google Ads always starts with the main headline following the description line 1 and description line 2. Note that each of these sections has a 35 characters limit and cannot include any special character. First, make sure to optimize these filed as follows
Heading: Make sure the heading is relevant to the landing page and convey a clearer message about your product/service.
Description 1: Tell the audience how your product, service, or business can help them.
Description 2: You can use the second description to further describe the benefits. Use call of actions to engage the audience.
For the best results, I recommend making 3, 4 copies of your ad and then select the best out of them. Make sure to write the ad copy from the audience’s mind. Ask yourself if they’d be interested in visiting your landing page.
Test Several Ad Copies
Ad copy varies among the different audience, business type, and user intent. The best way to craft the best ad copy is to test several ads and determine words resulting in the best conversion rate. Overall, testing is the secret ingredient of a successful ad copy that generates more sales.
Keep Track of Ads Data
When testing several ads, make sure to keep track of sales, conversions, leads, and clicks using Ads stats, Google Analytics, or any other third-party tool. An ideal ad copy is the one which generates more sales while spending less.
Add Value to the Ad Copy
Adding value to your ad copies through discounts, promotional deals, coupons, or even free shipping can boost your leads. Determine your user intent to present the best deals to stand out of the market.
Think about the user when copywriting. Say you are a Beauty SPA and Salon. Your potential customer searches “spa massage with discount” into Google. What headline would this person would most likely click on?
C is the correct answer.
Your potential client wasn’t just looking for a massage, but she was looking for a spa massage with a promotional code. Always test the most relevant ad copy first, and then later test more creative variations.
Stick to the User’s Query
Make sure to display relevant information per your selected Google ads keywords. When users search a query on Google, they are concerned about a certain specificity. Therefore, posting search engine ads on irrelevant keywords may hurt your rankings.
Let’s say that your potential client is searching for a second-hand local, clothing store. You should let your customers know that you’re right around the corner. Include your city in the headline you can even add the location extension. Find what headline would this person would most likely click on?
You now know that the correct answer is A. It emphasizes the place it even has a discount. So you should not this customer buy from the first store?
Make sure to test your ad copy several times before getting to the final week that is probably going to run for weeks. After a few tests, you’ll be able to understand the audience’s intent and interests to make your ads campaign a success.
